Our unique home selling process was consciously developed to provide our clients with a consistent and proven method to prepare their homes for sale, price their homes appropriately and get them sold quickly, at the highest price possible.

Working at Douglas Elliman allows us to close more sales and have more reach than with any other brokerage. We can bring you more buyers and more exposure. Our scale and reputation adds value to your property.  In 2016 our company’s sales volume was $24,600,000,000. Yes, that’s $24.6 Billion.


Over 18 years experience in luxury sales. Prior to starting my own team, I was part of an award-winning group and a recipient of the Chairman’s Circle Pinnacle Award.

This foundation allows me to focus on every detail, executing consistency and sustained results for each and every client and transaction.

Selling Strategy

Keeping track of the inventory and sudden market shifts, allow for an up to date insight on what’s selling and what isn’t.

Having this knowledge at hand enables us to provide a pricing strategy based on most recent comparable sales and active inventory.

We advise and offer suggestions on how to best present your property for maximum exposure and best impressions.



We have the most powerful marketing technologies in real estate which display your property both Nationally and Internationally.

We analyze your property to determine our creative development for brochures, photography, direct mail, property website and email campaigns.

All marketing channels are saturated with content about your property.  Your property is featured on Elliman.com, AlenMoshkovich.com and appears across our unmatched syndication of search engines.



We attract the most qualified buyers from all over the world.  Douglas Elliman’s alliance with Knight Frank Residential, allows us to connect you with the right buyer, no matter where they live.

Our alliance spans over 520 offices in 60 countries and with over 21,500 people.

Douglas Elliman sells 1 property every 25 minutes, we have over 7,000 agents in 110+ offices and are the 4th largest brokerage in U.S.


We will provide you with an honest and up to date property advice of the current market, you are in.

We will ensure you are in the best position to make clear and accurate decisions.  Our home valuation and CMA reports are based on facts and backed by data.

Throughout the sales process, we are in regular contact with you and we provide honest, unfiltered feedback from buyers and the brokerage community.



Douglas Elliman has an award-winning website.

Mobile-feature-rich app that enhances the way you search for properties.  Clients can browse through listings, open houses and more, based on your geolocation.   This also allows buyers to communicate directly with us on our app.

Ability to identify the number of buyers who are actively searching for similar properties, their price range and specific addresses they identified to be of interest.  We’re able to market your property directly to those buyers.

You will work closely with your broker throughout the process, which is why it’s so important to appoint a professional, capable of providing the best suited services to your needs, and also someone you feel confident and comfortable conducting business with.  We have a straight forward and honest approach.

The most important step in selling your home is pricing it correctly from the onset.  Research shows that overpriced homes take longer to sell, so it is crucial that your initial price matches market expectations.

We use advanced market analysis software and our expertise to accurately determine the optimal list price.


After going over your property’s condition to physically prep it for sale, the creative is our next step.  To uphold highest degree of quality, a professional real estate photographer will accompany us on the photo shoot.  A professionally made floor plan will also be created if needed.

Next comes property copy. Clear, SEO optimized, well written description highlighting the best attributes of the interior and exterior spaces.  We also make it our point to understanding co-op and condo boards interests, bi-laws and regulations along with purchase requirements buyers need to qualify for.


Most agents are good at selling one on one, but few make the effort or have capabilities to market and advertise to the masses. We will carefully review best advertising and marketing ideas that are best suited for your property type and target demographic.

In addition to tailored marketing, your property will be shared with the public and entire brokerage community. More exposure allows for wider interest and stronger offers. We make sure to cover every sphere of exposure form online, to social media, email campaigns, print and direct marketing.


There’s nothing more frustrating to a buyer’s broker, than a non responsive listing agent who possess little knowledge about your property, or willingness to hold showings personally.

Our team responds with immediacy and we conduct all showings personally. By appointment and/or Open House.


Successful negotiation is an orchestrated dance, which involves art, science, and pure experience. Having the right agent will make a huge impact on your final sale price.

Because our mindset is that of abundance and not ego or paycheck, we truly value every seller we work with and always approach the negotiating table with our client’s best interests in mind.

Our goal is to get you the best possible terms, whether that’s price, time or other preferences. Whatever that may be, we will work harder than anyone else to achieve you optimal results.


In NYS, contracts are performed by attorneys. As time is always of the essence, we will act as liaison’s to minimize any unwarranted surprises or delays.

With our transaction management system, we keep tabs on all the deadlines to make sure buyers follow their contractual obligations to a smooth closing.

Alen Moshkovich ©, [2018].

575 Madison Avenue, NY, NY 10022. 212.891.7000 © 2017 Douglas Elliman Real Estate. All material presented herein is intended for information purposes only and is not the opinion of the parent or any affiliates. While, this information is believed to be correct, it is represented subject to errors, omissions, changes or withdrawal without notice. All property information, including, but not limited to square footage, room count, number of bedrooms and the school district in property listings are deemed reliable, but should be verified by your own attorney, architect or zoning expert. Equal Housing Opportunity.